Call the big payback a hip hop version of david halberstams the reckoning jeff chang author cant stop wont stop a history of the hip hop generation with an insiders connections and an outsiders perspective dan charnas has written the otherwise untold story of the business of hip hop. The big payback is a damn good book detailing the rise and development of the business side of hip hop music from its early days in the night clubs and basement parties around brooklyn and the bronx in the mid 1970s through its percolating spread across the us and globe and to its highest levels of business and cultural developments. The big payback the history of the business of hip hop dan charnas the big payback takes readers from the first 15 made by a rapping dj in 1970s new york to the multi million dollar sales of the phat farm and roc a wear clothing companies in 2004 and 2007. Book review the big payback the history of the business of hip hop by dan charnas journalist dan charnas detailed and colorful account of hip hop history and its fusion of art and commerce is a must read for fans of the music industry. The big payback the history of the business of hip hop dan charnas no preview available 2011 dan charnas a veteran of the hip hop music business began his career scouting talent and promoting records for seminal rap label profile records and for rick rubins def american recordings
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